Any unique expression related to a product or service that distinguishes it from others is called a trademark. It can be a visual symbol, which may be a word or a name, a device, label or numerals, that is used by a business to distinguish it from other goods of different business.
It is like your silent salesman, your legal umbrella, an asset of yours to flaunt. Owners of trademarks have exclusive rights to use the trademark under categories they are registered in (there is a total of 45 categories, called classes). Only those Trademarks that will be registered under the Trademark Act, 1999 will provide the trademark owner proper right to sue for damages if any infringements of trademarks occur.
There are a lot of the benefits and reason to register your brand name with the logo as a trademark in India which are the following :-
Any person or business claiming to be owner can apply for a trademark including :
However, it is preferable that you apply for the trademark as an individual. In a case of a proprietor or company, if you ever close or change the name of your business, then your trademark will become invalid. Whereas, in a case of individual, this problem won’t arise.